documobiFUSE enables a Brands app to link TV commercials and Print to a mobile campaign, creating and measuring new, hyper-personalised digital touchpoints from analogue media.
The FUSE API is extremely easy to implement, suitable for any mobile application and is easy to test. When integrated with the brand’s CRM system, FUSE enables the communication of a personalised and contextual message, in real time, to individual consumers.
Uniquely, anything already printed, can be made digitally interactive in seconds; meaning even last year’s campaign collateral can come alive. The FUSE Dashboard provides valuable granular metadata, quantifying consumer engagements to track and justify marketing spend.